TRUTH Initiative

TRUTH is dedicated to defending teens from the tobacco industry’s lies and deceptions. Interactive site includes short videos and digital content. All with a social justice lens.

The Real Cost

Food and Drug Administration (FDA) peer-to-peer campaigns are designed to educate at-risk youth ages 12-17 about the harms of tobacco. Site includes information and videos.

Rethink Vape

A risk communication campaign for youth on e-cigarettes developed by Eastern Virginia Medical School researchers and a teen advisory council. Includes free video ads, social media sites, and other materials.

Behind the Haze

Explore how vapes work, what is in vapes, how to quit, and check out their YouTube Channel.

Campaign for Tobacco-Free Kids Youth Initiatives

Take Down Tobacco

A FREE online comprehensive youth advocacy course to engage youth to be the first tobacco-free generation.

American Heart Association #QuitLying

A community engagement campaign to empower students, schools and parents. 

Interested in learning more about support and ways to quit?